Brink Commerce Integration — Composable Commerce Stack

Q: What is composable commerce?

Composable commerce is an approach to e-commerce architecture where you select and assemble best-of-breed components — like cart engines, PIM systems, search tools, and order management — through APIs. Instead of a monolithic platform that does everything, you compose a custom stack where each component excels at its specific function. This follows MACH principles: Microservices, API-first, Cloud-native, and Headless.

Q: What is Brink Commerce?

Brink Commerce is a MACH-certified composable commerce API built in Sweden. It provides high-performance cart, checkout, order management, and campaign engines through a serverless, API-first architecture. With 15-20ms response times and infrastructure across 60+ global data centers, Brink powers fast-growing brands like Axel Arigato, Skistarshop, and EQPE.

Q: What is the MACH Alliance?

The MACH Alliance is an industry body that certifies technology vendors following modern architecture principles: Microservices-based, API-first, Cloud-native SaaS, and Headless. Both Brink Commerce and SHOPLAB follow these principles, ensuring their technology is future-proof, scalable, and interoperable with other best-of-breed tools.

Q: Who uses Brink Commerce?

Brink Commerce is used by Nordic and international brands including Axel Arigato, Skistarshop, EQPE, Indiska, Nelly.com, Bergans of Norway, Cavaliere, and more. It serves D2C brands, B2C retailers, and B2B/wholesale businesses with close to SEK 10 billion in annual transaction volume.

Q: How long does a Brink Commerce + SHOPLAB implementation take?

Implementation timelines vary by scope, but the composable approach means you can go live incrementally. Brink's API-first design allows new markets to be configured in as little as 20 minutes, and changes that previously took days or weeks can be iterated in hours. SHOPLAB's native integration with Brink means no custom middleware development is needed.

Q: What makes composable commerce better than monolithic platforms?

Composable commerce gives you freedom to choose the best tool for each function, avoid vendor lock-in, scale individual components independently, and iterate faster. 9 out of 10 organizations report that composable commerce meets or exceeds their ROI expectations. The headless architecture also enables sub-second load times and modern frontend experiences.

Q: What other tools integrate with the Brink Commerce + SHOPLAB stack?

The ecosystem includes 38+ partners covering payments (Klarna, Adyen), shipping (Ingrid, nShift), CMS (Storyblok, Sanity), marketing (Voyado, Klaviyo), ERP (Business Central), warehouse management (Ongoing WMS), and more. SHOPLAB integrates with all of these to form a complete composable commerce stack.

The Modern Approach

What is Composable Commerce?

Composable commerce is the shift from rigid, monolithic e-commerce platforms to flexible, API-first architectures where every component is best-of-breed. Instead of one vendor controlling your entire stack, you compose your own — choosing the best cart engine, the best PIM, the best search, and connecting them through APIs.

This approach follows MACH principles: Microservices, API-first, Cloud-native, Headless. The result is faster time-to-market, lower total cost of ownership, and the freedom to evolve your stack without replatforming.

80% of retail businesses have adopted or plan to adopt composable commerce

9 out of 10 organizations report composable commerce meets or exceeds ROI

61% of organizations expect fully composable architecture by 2026

MACH Principles

Microservices

Individual, independently deployable business capabilities

API-first

All functionality exposed through well-documented APIs

Cloud-native

SaaS that leverages the full potential of cloud infrastructure

Headless

Decoupled frontend and backend for unlimited flexibility

The Commerce Engine

Why Brink Commerce?

Born from real-world scaling problems at Daniel Wellington, Brink Commerce is a composable commerce API built for brands that need enterprise performance without enterprise complexity.

When the founders experienced system crashes during high-traffic product launches at Daniel Wellington, they set out to build an "uncrashable" commerce platform. The result is Brink Commerce — a serverless, auto-scaling API running across 60+ global data centers with 15-20ms response times.

With close to SEK 10 billion in annual transaction volume and over 150% annual growth since 2022, Brink has quickly become the composable commerce engine of choice for Nordic brands like Axel Arigato, Skistarshop, EQPE, and Indiska.

15-20ms

API response time

60+

Global data centers

~10B SEK

Annual transaction volume

250%+

Revenue growth in 2024

Brink Commerce Engines

Store Operations Engine

Multi-market management, inventory, pricing strategies, tax configuration

Shopper Experience Engine

Product catalog, cart customization, gift cards, payments, shipping

Cart & Checkout Engine

High-performance, low-latency transaction processing at scale

Order Management Engine

Order lifecycle, fulfillment routing, returns, refunds, cancellations

Campaign Engine

Discount codes, promotional campaigns, dynamic pricing rules

Prioritized Integration Partner

SHOPLAB + Brink Commerce

SHOPLAB is a prioritized integration partner for Brink Commerce, delivering PIM, search, order management, and loyalty capabilities through a native API connection.

Native Integration

Built together, not bolted on. Real-time sync between Brink's commerce engine and SHOPLAB's operations suite. No middleware, no lag, no third-party connectors.

Proven in Production

SHOPLAB powers the product data layer for Skistarshop, EQPE, and Indiska — all running on Brink Commerce. Battle-tested at scale during peak Nordic retail events.

Nordic DNA

Both platforms are built in Sweden with native support for Klarna, Swish, PostNord, Bring, and Nordic payment and shipping preferences out of the box.

How the Integration Works

SHOPLAB extends Brink Commerce with PIM, advanced search, reviews, loyalty, and more — all through native API connections.

1

Product Data → Brink

SHOPLAB PIM syncs product data, pricing, and inventory directly to Brink's Shopper Experience Engine. Changes propagate in real-time across all channels.

2

Orders → SHOPLAB OMS

Brink's order events flow into SHOPLAB OMS via webhooks. Full order lifecycle management with fulfillment routing and customer communications.

3

Search & Discovery

SHOPLAB Search powers your storefront with sub-50ms search, AI recommendations, and visual merchandising — fed by enriched PIM data.

4

Campaigns & Loyalty

SHOPLAB Campaigns integrates with Brink's discount engine. Loyalty points and rewards sync seamlessly across the entire composable stack.

The Composable Stack

A modern, MACH-compliant architecture where each component excels at what it does best. No lock-in, no compromises.

Frontend

Your Headless Storefront

Next.js, Remix, Nuxt, or any framework on Vercel

PIM

Search

OMS

Reviews

Loyalty

SHOPLAB Platform

Cart

Checkout

Payments

Orders

Brink Commerce API

ERP

Shipping

Payments

Marketing

CMS

Ecosystem Partners (38+)

Proven Results

Brands Running on Brink + SHOPLAB

Nordic brands choosing composable commerce with Brink Commerce and SHOPLAB to power their next generation of e-commerce.

Mountain Tourism

Skistarshop

Replaced an outdated platform for their 50th anniversary relaunch. Stack includes Brink Commerce, SHOPLAB PIM, Ingrid, Voyado Elevate, and Klarna — delivering personalization, dynamic pricing, and peak-season scalability.

PIM Search Shipping Payments

Outdoor Apparel

EQPE

Multi-channel commerce with order routing by location, stock, and customer type. Connected physical and online inventory with Click & Collect, dropshipping, and hybrid fulfillment — powered by SHOPLAB's product data layer.

PIM OMS CMS Search

Fashion & Home

Indiska

Swedish fashion and home decor since 1901. Full-service composable commerce with custom frontend, SHOPLAB PIM, OMS, and Brink Commerce — powering a modern omnichannel experience.

PIM OMS Frontend Full Service

More brands powered by SHOPLAB + Brink

Efva Attling Cavour Djurgårdsbutiken Glimja SP Tech

Why Brands Choose Composable

Composable commerce with Brink gives you the enterprise-grade performance of platforms like commercetools — with Nordic expertise and lower total cost of ownership.