Prioritized Integration Partner

Composable Commerce
with Brink Commerce

Q: What is composable commerce?

Composable commerce connects specialized services through APIs. You choose the commerce engine, storefront, product information, search, and operational tools around your requirements, then define how they work together.

Q: What is Brink Commerce?

Brink Commerce is a headless commerce platform for retailers and brands, with APIs for commerce operations. It supports checkout, promotions, orders, and multiple markets through a serverless architecture. Its storefront is separate from the commerce backend.

Q: How does SHOPLAB integrate with Brink Commerce?

SHOPLAB connects natively with Brink Commerce. SHOPLAB PIM supports product enrichment, while OMS and Connect can coordinate order handling and business-system exchanges. We agree where product, price, inventory, and fulfillment information is maintained before configuring the flows.

Q: What does MACH mean for this setup?

MACH stands for Microservices-based, API-first, Cloud-native, and Headless. Brink Commerce describes its platform as MACH-certified. For your project, the practical question is how the chosen services, interfaces, and teams will work together.

Q: Where can we see SHOPLAB and Brink Commerce in use?

Our customer stories include Skistarshop, EQPE, and Indiska. They show how SHOPLAB supports commerce operations in different retail settings. We can discuss which parts of those setups are relevant to your project.

Q: How long does a Brink Commerce and SHOPLAB implementation take?

Timing depends on your storefront, markets, product data, and operational systems. We start with a defined workflow, confirm the mappings and access, and test products and orders before launch. Your proposal covers the implementation scope and rollout plan.

Q: When is composable commerce a good fit?

It is worth considering when your business needs control over the storefront or several specialized services. The benefits depend on clear ownership, integration work, and ongoing operations. We help assess that fit against the needs of your team.

Q: Can we keep our ERP, warehouse, and marketing tools?

We review the systems you use and the connections they support. The scope can include ERP, warehouse, shipping, payments, CMS, and marketing, with data ownership and update rules agreed for each workflow.

Q: What should we connect first?

Start with a workflow that removes repeated work, such as publishing enriched product content or passing orders to fulfillment. We map that first connection, validate it with your team, and build out the rest of the setup in stages.

Connect Brink Commerce with SHOPLAB for product information, order workflows, and your business systems. Build on our native integration and shape the storefront and operations around your business.

Book a demo See Integration Details

The Modern Approach

What is Composable Commerce?

Composable commerce is the shift from rigid, monolithic e-commerce platforms to flexible, API-first architectures where every component is best-of-breed. Instead of one vendor controlling your entire stack, you compose your own — choosing the best cart engine, the best PIM, the best search, and connecting them through APIs.

This approach follows MACH principles: Microservices, API-first, Cloud-native, Headless. The result is faster time-to-market, lower total cost of ownership, and the freedom to evolve your stack without replatforming.

Choose services around your business requirements

Define clear responsibilities for each part of the stack

Introduce new connections in manageable stages

MACH Principles

Microservices

Individual, independently deployable business capabilities

API-first

All functionality exposed through well-documented APIs

Cloud-native

SaaS that leverages the full potential of cloud infrastructure

Headless

Decoupled frontend and backend for unlimited flexibility

The Commerce Engine

Why Brink Commerce?

Brink Commerce provides a commerce foundation for multi-brand retailers and international brands, with a separate storefront and APIs for the services around it.

Brink combines headless commerce with independent services and serverless infrastructure. Its capabilities cover checkout, promotions, order handling, and multiple markets, so the commerce backend can support different storefront experiences.

SHOPLAB adds a shared place for product enrichment and the operational connections behind the store. Together, we define where content, pricing, inventory, and order updates belong before connecting the systems.Explore Brink Commerce

API

Connect your services

Headless

Your choice of storefront

Serverless

Cloud infrastructure

Multi-market

International commerce

Brink Commerce Engines

Store Operations Engine

Multi-market management, inventory, pricing strategies, tax configuration

Shopper Experience Engine

Product catalog, cart customization, gift cards, payments, shipping

Cart & Checkout Engine

High-performance, low-latency transaction processing at scale

Order Management Engine

Order lifecycle, fulfillment routing, returns, refunds, cancellations

Campaign Engine

Discount codes, promotional campaigns, dynamic pricing rules

Prioritized Integration Partner

SHOPLAB + Brink Commerce

SHOPLAB is a prioritized integration partner for Brink Commerce, delivering PIM, search, order management, and loyalty capabilities through a native API connection.

Native Integration

Connect Brink's commerce engine with SHOPLAB through our native integration. We configure the required data mappings and update flows around your products, markets, and order processes.

Proven in Production

SHOPLAB powers the product data layer for Skistarshop, EQPE, and Indiska — all running on Brink Commerce. Battle-tested at scale during peak Nordic retail events.

Nordic DNA

Both platforms are built in Sweden with native support for Klarna, Swish, PostNord, Bring, and Nordic payment and shipping preferences out of the box.

How the Integration Works

SHOPLAB extends Brink Commerce with PIM, advanced search, reviews, loyalty, and more — all through native API connections.

Product Data → Brink

Prepare product descriptions, attributes, and assets in SHOPLAB PIM for publication to Brink. Define the source of pricing and inventory separately so each update has a clear owner.

Orders → SHOPLAB OMS

Brink's order events flow into SHOPLAB OMS via webhooks. Full order lifecycle management with fulfillment routing and customer communications.

Search & Discovery

SHOPLAB Search powers your storefront with lightning-fast, AI-powered search, recommendations, and visual merchandising, fed by enriched PIM data.

Campaigns & Loyalty

SHOPLAB Campaigns integrates with Brink's discount engine. Loyalty points and rewards sync seamlessly across the entire composable stack.

The Composable Stack

A modern, MACH-compliant architecture where each component excels at what it does best. No lock-in, no compromises.

Frontend

Your Headless Storefront

Next.js, Remix, Nuxt, or any framework on Vercel

PIM

OMS

Reviews

Loyalty

SHOPLAB Platform

Cart

Checkout

Payments

Orders

Brink Commerce API

ERP

Shipping

Payments

Marketing

CMS

Ecosystem Partners

Proven Results

Brands Running on Brink + SHOPLAB

Nordic brands choosing composable commerce with Brink Commerce and SHOPLAB to power their next generation of e-commerce.

Mountain Tourism

Skistarshop

Replaced an outdated platform for their 50th anniversary relaunch. Stack includes Brink Commerce, SHOPLAB PIM, Ingrid, Voyado Elevate, and Klarna — delivering personalization, dynamic pricing, and peak-season scalability.

PIMSearchShippingPayments

Outdoor Apparel

EQPE

Multi-channel commerce with order routing by location, stock, and customer type. Connected physical and online inventory with Click & Collect, dropshipping, and hybrid fulfillment — powered by SHOPLAB's product data layer.

PIMOMSCMSSearch

Fashion & Home

Indiska

Swedish fashion and home decor since 1901. Full-service composable commerce with custom frontend, SHOPLAB PIM, OMS, and Brink Commerce — powering a modern omnichannel experience.

PIMOMSFrontendFull Service

More brands powered by SHOPLAB + Brink

Efva Attling Cavour Djurgårdsbutiken Glimja SP Tech

Why Brands Choose Composable

Composable commerce with Brink gives you the enterprise-grade performance of platforms like commercetools — with Nordic expertise and lower total cost of ownership.