Points Program
Flexible points earning and redemption rules for purchases, reviews, referrals, and custom events, with rule stacking and caps.
Rewards & Loyalty Programs
Build customer loyalty with points, tiers, and referral programs that drive repeat purchases and customer lifetime value. Members carry their card in Apple and Google Wallet, with a live balance that updates on every purchase.
SHOPLAB LoyaltyExample
Reward the next interaction
E
Emma Andersson
Silver member
1,250points
250 points to Gold
- Purchase reward
- +125 points
FOR YOUR TEAM
Why SHOPLAB Loyalty
- Increase repeat purchase rate by 25%
- Boost customer lifetime value
- Reduce customer acquisition cost
- Build emotional brand connection
- Generate valuable customer data
- Put your loyalty card in every member’s wallet
PRODUCT CAPABILITIES
Features
Tiered Membership
Create VIP tiers with escalating benefits to reward your best customers.
Referral Program
Turn customers into advocates with two-way referral rewards.
Branded Portal
Custom-branded loyalty portal where customers can track and redeem rewards.
Omnichannel
Earn and redeem points online and in-store with unified profiles.
Mobile Wallet
Apple and Google Wallet passes with a live points balance, tier, and scannable barcode, updated automatically on every transaction, plus push and location-based messages to members.
Multi-Market
Run one program across markets with per-market currency, language, and earning rules.
Checkout-Safe Redemption
Points are reserved when the cart is created, confirmed when the order completes, and released automatically if the cart is abandoned.
Targeted Campaigns
Run bonus point campaigns targeted by loyalty tier or behavior.
ROI Analytics
Track program ROI, member engagement, and redemption patterns.
Points Expiry & Liability
Configurable expiry windows with advance low-balance warnings, plus live outstanding-points liability reporting for finance.
IN YOUR BUSINESS
Use cases
Fashion Retail
Create exclusive VIP tiers with early access and special perks.
Beauty & Cosmetics
Reward repeat purchases and product reviews with points.
Food & Beverage
Build subscription-like loyalty with frequent buyer rewards.
WHY SHOPLAB
Why choose SHOPLAB Loyalty
Compare with Smile.io, LoyaltyLion, Yotpo Loyalty
- Unified data — loyalty status visible across all SHOPLAB products
- Omnichannel — earn and redeem online, in-store, and mobile
- Flexible programs — points, tiers, referrals, or combination
- Nordic expertise — programs that resonate with Nordic consumers
- Wallet-native — passes that update in real time and message members on their lock screen
YOUR EXISTING SETUP
Connect to your infrastructure
QUESTIONS & ANSWERS
Frequently asked questions
What types of loyalty programs can I create?
Points-based, tiered VIP, referral programs, or any combination. Fully customizable earning and redemption rules.
Can members earn points in physical stores?
Yes. Omnichannel support means points earned and redeemed online or in-store.
How do referral programs work?
Generate unique referral links, offer two-way rewards (referrer + referee), and track attribution automatically.
How do wallet passes work?
Members add a branded pass to Apple or Google Wallet with one tap. It shows their live balance, tier, and a scannable barcode, updates automatically after every purchase, and can receive push and location-based messages.
Do points expire?
You choose. Set an expiry window and a warning period per program, and members get a low-balance warning before their points lapse.
LET’S TALK LOYALTY
Talk to us about your setup
Tell us how your team works today. We’ll show you where SHOPLAB Loyalty fits, what it connects to, and how to get started.