EQPE
Premium Scandinavian outdoor wear designed in the Swedish mountains. Built for performance, powered by SHOPLAB.
About EQPE
EQPE is a premium outdoor clothing brand born in the Swedish mountains. Their products are designed for serious outdoor enthusiasts who demand high-performance gear that can withstand harsh Scandinavian conditions.
With a growing direct-to-consumer business, EQPE needed a robust e-commerce platform that could showcase their technical products, handle complex sizing across categories, and support expansion into new European markets.
The Challenge
- Technical product data with detailed specifications
- Complex sizing across jackets, pants, and layering systems
- Multi-market expansion across Scandinavian and European markets
- Seasonal collections with rapid product turnover
The Solution
- Rich product information management with SHOPLAB PIM
- Flexible variant handling for technical outdoor gear
- Multi-currency and multi-language support via Connect
- Automated product feeds for marketplace distribution
SHOPLAB Products Used
Frontend
High-performance Next.js frontend
SHOPLAB PIM
Technical product data management
SHOPLAB OMS
Order Management System
SHOPLAB Connect
Multi-market integration layer
SHOPLAB Feed
Marketplace product distribution
SHOPLAB Campaigns
Campaign & Promotion Manager
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