All Cases
Outdoor & Fashion Full Service

EQPE

Premium Scandinavian outdoor wear designed in the Swedish mountains. Built for performance, powered by SHOPLAB.

Industry
Outdoor & Fashion
Services
Full Platform + Frontend
Market
Scandinavia & Europe
Location
Sweden

About EQPE

EQPE is a premium outdoor clothing brand born in the Swedish mountains. Their products are designed for serious outdoor enthusiasts who demand high-performance gear that can withstand harsh Scandinavian conditions.

With a growing direct-to-consumer business, EQPE needed a robust e-commerce platform that could showcase their technical products, handle complex sizing across categories, and support expansion into new European markets.

EQPE

The Challenge

  • Technical product data with detailed specifications
  • Complex sizing across jackets, pants, and layering systems
  • Multi-market expansion across Scandinavian and European markets
  • Seasonal collections with rapid product turnover

The Solution

  • Rich product information management with SHOPLAB PIM
  • Flexible variant handling for technical outdoor gear
  • Multi-currency and multi-language support via Connect
  • Automated product feeds for marketplace distribution

SHOPLAB Products Used

Outdoor Storefront

High-performance Next.js frontend

SHOPLAB PIM

Technical product data management

SHOPLAB Connect

Multi-market integration layer

SHOPLAB Feed

Marketplace product distribution

Ready to Power Your Outdoor Brand?

Let's discuss how SHOPLAB can help scale your e-commerce across markets.