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Rule
Swedish all-in-one marketing automation platform for email, SMS, RCS, and push campaigns — connected to SHOPLAB.
Get StartedAbout Rule
Rule is a Swedish marketing automation platform used by over 3,500 companies. It enables brands to create personalized customer journeys through email, SMS, RCS, and push notifications. With an intuitive visual editor and pre-configured templates, marketers can launch campaigns in minutes without technical expertise.
- Email and SMS marketing automation
- RCS and push notification campaigns
- Visual journey builder
- Advanced segmentation and personalization
Integration Benefits
Customer Data Sync
SHOPLAB syncs customer profiles, purchase history, and behavioral data to Rule for precision-targeted campaigns.
Order Event Triggers
Purchases, abandoned carts, and product views from SHOPLAB automatically trigger Rule automation flows.
Multi-Channel Reach
Engage customers across email, SMS, RCS, and push from a single platform using your SHOPLAB commerce data.
Automate Your Marketing
Connect SHOPLAB with Rule for data-driven multi-channel marketing.