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Centra
Connect Centra with SHOPLAB for product information, seasonal collections, and DTC or wholesale order workflows.
Talk to our teamAbout Centra
Centra is a hosted, headless commerce platform focused on fashion and lifestyle brands. It supports direct-to-consumer and wholesale sales while leaving the storefront design to your team. Its product and market structure suits brands working with sizes, colors, collections, and international sales. SHOPLAB can help organize the product information and operational connections that support those channels.
- Direct-to-consumer and wholesale commerce
- Fashion catalogs with sizes and colors
- Multiple markets and storefronts
- APIs for commerce and business integrations
Where SHOPLAB fits
A connected catalog for a fashion brand
If your team prepares the same collection for several markets or sales channels, start by agreeing where product content is maintained. SHOPLAB PIM can support that shared content process while Centra handles the commerce experience.
We review your product variants, collections, market setup, and DTC or wholesale flows before mapping the first connection.
Connect Centra with your daily operations
Prepare collections in one place
Use SHOPLAB PIM to organize descriptions, attributes, and images before publishing the agreed content to Centra.
Connect DTC and wholesale operations
Map order information to the workflows your teams use for fulfillment, with channel differences defined before launch.
Keep market updates consistent
Connect your ERP and warehouse through SHOPLAB Connect, with clear rules for market-specific data and stock updates.
Connecting Centra with SHOPLAB
A guided setup,
from first conversation to launch.
We help with the connection work. Your team focuses on what the store needs to do.
Choose your first workflow
We review your product variants, collections, market setup, and DTC or wholesale flows before mapping the first connection.
Connect and configure
We guide you through granting the store access needed for that workflow, match the data between systems, and configure the connection around your products, locations, and processes.
Test, launch, and build on it
We test representative products and orders with you before enabling the agreed flows. Your team gets a walkthrough of the daily process, and you can add further connections as you grow.
Centra offers APIs for exchanging commerce data. We select the appropriate interfaces and agree which system owns content, stock, pricing, and order updates. Read the official Centra documentation.
Before you start
Your Centra questions, answered.
A starting point for planning your Centra connection.
Can we connect both DTC and wholesale?
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Centra supports both models. We review the data and order requirements for each, including any differences in products, customers, pricing, or fulfillment, and scope the connections accordingly.
How do you handle sizes, colors, and collections?
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We map your existing product structure and identifiers before syncing. Sample products from several collections help validate variant relationships, content fields, and the way information is published.
What does getting connected involve?
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We start with one useful workflow, confirm system access, and map the data with your team. We then configure or implement the agreed connection and test representative products and orders before launch. Your scope determines which existing connections can be used and where development is needed.
How long does it take, and what does it cost?
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The scope depends on your systems, data quality, and custom requirements. We review these together and provide a proposal covering the work, cost, and launch plan. Starting with a defined workflow makes the first phase easier to manage.
Which SHOPLAB products should we start with?
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Start with the work you want to improve: PIM for product enrichment, OMS for order operations, or Connect for business-system exchanges. We help you select the relevant tools and confirm how they fit your existing platform.
Talk to SHOPLAB
Connect Centra with SHOPLAB.
Tell us about your current setup. We'll explore the data flows, API requirements, and implementation needed to connect your commerce platform.
30-minute conversation. No commitment.